Boston Beer drives growth with Beyond Beer brands like Sun Cruiser, stabilizes Twisted Tea and Truly.

At the Goldman Sachs Global Staples Forum 2026, Boston Beer Company highlighted its focus on growth and innovation in the Beyond Beer segment, led by the fast-growing Sun Cruiser brand. The company is also working on stabilizing its Twisted Tea and Truly brands to return to sustainable long-term growth. Additionally, Boston Beer sees opportunities to expand beyond its core brands such as Sam Adams, Angry Orchard, and Dogfish Head, maintaining a diverse portfolio while adapting to market trends.