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Global regulations slow Apple's Services growth, causing first revenue decline since 2022

Market News
31 Jul 2026
PYMNTS
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Bearish
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Apple's Services revenue saw its first sequential decline since 2022, with the slowest third-quarter growth rate since 2023, due to new regulatory changes in Japan, Brazil, the EU, and the US. These changes forced Apple to alter its App Store business model, including allowing alternative app distribution and payment methods. Legal challenges, such as the ongoing case with Epic Games in the US, also impacted revenue. Despite these headwinds, Apple's Services revenue still reached a record $30.7 billion in the quarter, growing 12% year-over-year, though growth pressures remain.

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