71% of advisers plan to increase active ETF use, favoring value and liquidity in portfolios.

A survey by MSCI of 450 advisers in the US and Europe finds 71% plan to increase their use of active ETFs over the next two years, with 58% expecting new active ETF allocations to replace existing mutual funds. Advisers emphasize value, liquidity, and structural fit when selecting ETFs, showing strong interest in thematic and megatrend ETFs and expanding equity allocations beyond home markets, especially into emerging markets. While nearly half are open to accessing less liquid assets via ETFs, only 16% see private markets as suitable due to liquidity mismatches and transparency concerns. This signals a maturing ETF market where advisers seek both more choice and clear value from ETF structures.