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British American Tobacco's Modern Oral segment grows 65.9% in H1 2026, becoming its largest new category.

Analyst Insights
03 Sep 2026
Seeking Alpha
View Source
Bullish
pluang ai news

British American Tobacco's Modern Oral segment expanded by 65.9% in the first half of 2026, now holding a 39.2% volume share in key markets like Sweden, Norway, Poland, and the US. This growth reflects a shift as oral nicotine products attract new users while traditional cigarette consumption declines. The segment's recent compound annual growth rate (CAGR) of 47-66% contrasts with the current stock price, which implies only a 16% CAGR, suggesting undervaluation. Analysts recommend a strong buy with a target price of $80, expecting continued growth and yield benefits.

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