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Bill Ackman buys Netflix shares amid ad revenue growth and stock buybacks despite recent losses.

Market News
17 Aug 2026
24/7 Wall Street
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Bullish
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Bill Ackman has re-entered Netflix with a new purchase as part of a major portfolio update, acquiring shares starting in Q2 2026. Netflix has shifted its business model to focus on an ad-supported tier, which now drives over 60% of new sign-ups and is expected to generate $3 billion in ad revenue by 2026. The company is also aggressively buying back shares, with $4.7 billion repurchased in Q2 alone. Although Netflix's stock has underperformed the S&P 500 recently, Ackman sees value in its cash flow growth and buyback strategy, despite risks from rising content costs and competition. His investment reflects a value-oriented approach betting on Netflix's long-term recovery and ad-tier expansion.

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