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Magnite and LG Ad Solutions extend exclusive CTV ad partnership, enabling automated home screen ad buying.

Market News
14 Oct 2026
GlobeNewsWire
View Source
Bullish
Magnite and LG Ad Solutions extend exclusive CTV ad partnership, enabling automated home screen ad buying.

Magnite and LG Ad Solutions have extended their partnership for three more years, with Magnite’s SpringServe remaining the exclusive CTV video ad server for LG Ad Solutions. The deal expands programmatic buying by making LG’s Home Screen inventory available through Magnite’s agentic buying technology, simplifying and automating the ad buying process. This allows advertisers to access premium home screen ads more efficiently, enhancing campaign speed and performance. The partnership also integrates Magnite’s GenAI tools for creative ad generation, signaling ongoing innovation in connected TV advertising.

The partnership expansion between LG Ad Solutions and Magnite is presented here with a snapshot of the US media sector on Pluang. For readers following this sector, as of Oct 14, 2026 18:51 WIB, 35 of 58 priced media stocks rose while 19 fell. Notably, IQIYI Inc (IQ) traded at USD 1.01 with a 1-day gain of 1.86% and a near-even Pluang order split, contrasting with Alphabet Inc Class A (GOOGL) at USD 358.39 gaining 1.30% with balanced buy-sell orders, and Google Inc (GOOG) at USD 353.95 up 1.27% but with a strong 73% sell order activity and the longest typical hold time of 138 days on Pluang.

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