Thai rice farmer trials CNH machinery to replace stubble burning, boosting soil health and sustainability.

CNH Industrial's New Holland brand helped Thai rice farmer Pichai Tosa trial the TT3.50 tractor and mulcher to chop rice straw instead of burning it. This approach retains soil moisture, returns organic material to the soil, and reduces chemical fertilizer use, addressing environmental harm caused by traditional stubble burning. The trial highlights CNH's focus on practical, sustainable farming solutions through machinery, training, and local partnerships. Such innovations aim to improve soil health and reduce pollution in rice farming regions like central Thailand.

CNH Industrial shares trade at USD 11.98 on Pluang as of Oct 08, 2026 22:12 WIB, down 3.85% in one day. The stock's market cap stands at $20.04 billion, reflecting significant investor interest. This price movement contrasts with the article's focus on CNH's sustainable farming solutions in Thailand.