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Wix shares plunge 27% after Q1 report reveals 46% rise in expenses and AI initiative costs.

Market News
21 May 2026
GlobeNewsWire
View Source
Bearish
pluang ai news

Wix.com shares dropped 27% on May 13, 2026, wiping out over $1.1 billion in market value after the company reported a 46% year-over-year increase in operating expenses driven by heavy spending on AI projects Base44 and Harmony. These initiatives caused sales and marketing costs to surge 88%, collapsing operating margins from 21% to 5%. The sharp rise in costs and margin miss raised investor concerns about Wix's ability to compete amid AI disruption, prompting law firm Hagens Berman to investigate potential investor misinformation and securities law violations. Investors who suffered losses are encouraged to contact the firm for possible legal action.

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