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Amazon's U.S. clothing market share doubles as Walmart's share declines through 2026

Market News
25 Aug 2026
PYMNTS
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Neutral
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Amazon's share of U.S. clothing spending doubled from 8.5% in 2019 to 17.0% in 2025, while Walmart's share fell from 7.3% to 6.2%. Amazon's clothing revenue surged from $38.7 billion in 2019 to $109.4 billion in 2025, widening the revenue gap with Walmart to $19.7 billion in Q2 2026. Despite Walmart's growth in select fashion brands and strong eCommerce sales, its overall clothing share remains below 2019 levels. The trend highlights Amazon's growing dominance in clothing retail amid increasing online shopping.

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