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Diageo sales turn positive despite North America weakness, driven by growth in Europe and Latin America.

Market News
06 May 2026
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Bullish
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Diageo reported a 2.3% increase in net sales to $4.5 billion for its third quarter ending March 31, reversing earlier declines despite ongoing weakness in North America. Growth was driven by strong performance in Europe, Latin America, and Africa, aided by seasonal factors and upcoming events like the FIFA World Cup. North American sales remain a challenge with a significant decline in organic sales, prompting the company to implement cost-saving measures and plan a new strategy to improve competitiveness. Full-year guidance remains for a 2-3% decline in organic net sales, with a detailed strategy update expected in August.

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