Chipotle launches $1M burrito giveaway during July 19 soccer final with a fun hydration break game.

Chipotle is launching a $1 million burrito giveaway during the international soccer tournament final on July 19. During the second official hydration break, viewers can participate in a game on Chipotle's Instagram by tracking a lemonade-filled cup among water cups to receive a text-to-win code. The first 100,000 participants to text the code will get a free entrée offer valid until July 24. This campaign builds on Chipotle's fan culture around its iconic water cups and aims to engage soccer fans with a playful promotion during a major sports event.