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Home/News Feed/Bumble's paying users drop 21%, but revenue per user and profits rise amid app overhaul plans

BMBL

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Bumble's paying users drop 21%, but revenue per user and profits rise amid app overhaul plans

Company Fundamentals

05 May 2026

TechCrunch

View Source

Neutral

In Q1 2026, Bumble's paying users fell 21.1% to 3.2 million, continuing a multi-quarter decline. Despite this, total revenue dropped 14.1% to $212.4 million but beat expectations, and average revenue per paying user rose nearly 9%. Net earnings surged to $52.6 million, helped by reduced marketing costs. CEO Whitney Wolfe Herd described the user decline as a strategic reset to focus on higher-quality, engaged members. Bumble plans a major app overhaul with AI-powered features to improve matches and encourage real-life dates, aiming to reverse the user decline with a phased rollout starting in Q4 2026.

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