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Hershey expects margin recovery in Q2 but volume decline keeps Jefferies cautious

Market News
16 Jul 2026
Proactive Investors
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Neutral
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Hershey is projected to start recovering profit margins in Q2 as last year's high-cost cocoa inventory cycles out, with a forecasted 300 basis points margin improvement. However, Jefferies maintains a 'Hold' rating due to ongoing weak consumer demand and a significant expected volume drop of about 12%. Pricing increases are helping revenue growth but are offset by lower sales volumes. Hershey plans to boost performance with new product launches and marketing campaigns in the second half of 2026, though a full recovery is expected to be gradual into 2027.

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