Class action lawsuit filed against Celsius over alleged misleading marketing of high-caffeine energy drinks.

A class action lawsuit has been filed against Celsius Holdings and certain officers, accusing them of misleading investors about the safety and marketing of Alani Nu energy drinks, which contain high caffeine levels posing health risks, especially to minors. The lawsuit claims Celsius falsely represented the safety of these drinks and marketed them to underage consumers despite known risks and regulatory warnings. The case follows a wrongful death lawsuit linked to Alani Nu and a Texas Attorney General investigation into deceptive marketing practices. Celsius's stock price dropped following these developments, highlighting potential financial and reputational damage.

Celsius Holdings (CELH) trades at USD 28.43 on Pluang as of Sep 25, 2026 04:51 WIB, down 2.57% in the last day. This price is closer to its 52-week low of USD 23.77 than to its 52-week high of USD 64.86, reflecting recent negative sentiment. Despite the decline, Pluang users show strong buying interest with 92% of order activity on CELH being buys and a typical hold time of 66 days.