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AMASS Brands launches Pizzolato MUSE non-alcoholic spritz at 12 Eataly locations nationwide

Market News
29 Jun 2026
GlobeNewsWire
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Bullish
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AMASS Brands Group has introduced Pizzolato MUSE's non-alcoholic spritz line at 12 Eataly locations across the U.S., including a featured menu item at Eataly's flagship restaurant. This launch expands the brand's presence following its national rollout at Whole Foods Market and taps into the growing U.S. demand for no-alcohol ready-to-drink beverages, which are forecasted to grow about 10% annually. Pizzolato is Italy's leading organic wine producer and holds the top market share in the U.S. organic sparkling wine category. The partnership with Eataly positions AMASS to capitalize on the rising trend of sophisticated non-alcoholic options in the aperitivo culture.

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