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Snap shares drop 4% after unveiling $2,195 AR glasses amid demand concerns

Market News
17 Jun 2026
Proactive Investors
View Source
Bearish
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Snap Inc revealed its new augmented reality glasses, Specs, priced at $2,195 with a $200 refundable deposit. The device, introduced at the Augmented World Expo, aims to shift computing into everyday environments with AI, entertainment, and communication features. Despite the innovative vision, shares fell about 4% due to worries over the high price and uncertain consumer demand. Shipments are expected later this year in the US, UK, and France, with ongoing investments in AR development to expand the device's ecosystem.

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