REESE'S PIECES launches first U.S. innovation in 10 years with new Chocolate Cookie center candy

REESE'S PIECES introduces its first U.S. product innovation in a decade by launching REESE'S PIECES with Chocolate Cookie. This new candy combines the classic peanut butter flavor with a crispy chocolate cookie center and a crunchy candy shell, offering a textured and shareable snacking experience. The product will be available nationwide starting July 17, 2026, initially in pouches, with king size packs coming later in the year. This launch aims to refresh the brand and meet consumer demand for snacks with more texture and flavor layers.