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Google launches Universal Cart in US to simplify online shopping across multiple retailers

Others
15 Oct 2026
TechCrunch
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Bullish
Google launches Universal Cart in US to simplify online shopping across multiple retailers

Google has introduced Universal Cart, a new tool available to U.S. users that allows shoppers to save and track products from various retailers in one place. This feature helps users manage their online shopping by keeping saved items and progress intact, sending alerts for price drops or restocks, and offering tailored payment options including credit card perks and promo codes. Integrated with Google's Universal Commerce Protocol, the tool aims to enhance the AI-powered shopping experience and streamline checkout. This launch reflects Google's broader push to innovate in AI-driven e-commerce alongside competitors like Amazon and OpenAI.

Alphabet Inc (GOOGL) trades at USD 349.88 on Pluang as of Oct 15, 2026 21:41 WIB, showing a modest 0.64% gain for the day. This steady performance comes as Google launches its Universal Cart tool in the U.S., aiming to enhance the online shopping experience with AI-driven features. Meanwhile, Amazon (AMZN) is priced at USD 252.40, down 0.66% on the same day, reflecting a mixed reaction in the consumer cyclical sector.

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