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Japan's Bitcoin ETF market could reach $18.4B by 2028, a small fraction of household wealth.

Market News
24 Jul 2026
Benzinga
View Source
Bullish
pluang ai news

Japan's Bitcoin ETF market is projected to grow to about $18.4 billion by fiscal 2028, representing only 0.13% of the country's $14.6 trillion in household financial assets. This growth is expected from existing crypto investors, new retail investors, and institutional players seeking regulated Bitcoin exposure. The ETF approval could be a key catalyst by making Bitcoin easier to access through familiar financial systems, especially for institutions requiring regulated custody and risk management. Rising domestic demand is also indicated by over 2 million registered crypto accounts in Japan and increasing corporate use of Bitcoin in shareholder programs.

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