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Benchmark raises Wix.com price target to $110 despite legal challenges and rising expenses.

Analyst Insights
26 Aug 2026
Tony Dante
View Source
Bullish
pluang ai news

Benchmark analyst firm reaffirmed a "Buy" rating for Wix.com, raising its price target from $90 to $110, indicating a potential 27% upside from the current $86.06 share price. This bullish outlook comes amid a securities class-action lawsuit accusing Wix of misleading statements about its AI products and a reported 46% increase in operating expenses. Despite these challenges, Benchmark remains confident in Wix's growth prospects as a leading cloud-based website builder platform. Investors should watch how the legal issues and expense growth impact the company's future performance.

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