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Netflix down 37% but one analyst sees 70% upside with ad growth and buybacks driving recovery

Analyst Insights
07 Sep 2026
24/7 Wall Street
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Bullish
Netflix down 37% but one analyst sees 70% upside with ad growth and buybacks driving recovery

Netflix's stock has fallen over 37% in the past year, largely due to a failed Warner Bros. acquisition and related financial hits. Despite this, Wall Street remains optimistic, with an average price target of $93.66 and BMO Capital Markets projecting a high of $135, implying up to 70% upside. The recovery thesis hinges on strong ad-supported revenue growth, content strength, and aggressive share buybacks. Netflix aims for $51 billion in 2026 revenue and $12.5 billion in free cash flow, with ad revenue expected to double, suggesting a potential rebound if management executes well and resolves Warner Bros. issues.

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