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Morgan Stanley downgrades Baidu to Underweight after Q2 revenue and profit decline.

Analyst Insights
19 Aug 2026
Stuart Mooney
View Source
Bearish
pluang ai news

Morgan Stanley has downgraded Baidu's stock rating to Underweight and set a new price target of $80 following a weak Q2 performance. Baidu reported a 4% year-over-year revenue drop and a 43% decline in earnings per share, pressured by declines in traditional online advertising and increased competition. Despite strong 50% growth in its AI Cloud business, overall profitability remains challenged. This downgrade reflects investor concerns about Baidu's ability to offset losses in its core business segments.

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