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Baidu's legacy ad business falls sharply; AI revenue grows 25%, now half of total business.

Company Fundamentals
18 Aug 2026
Seeking Alpha
View Source
Bullish
pluang ai news

Baidu's traditional online advertising business declined significantly in Q2 2026, with online marketing revenue down 19% and legacy business down 23%. Meanwhile, Baidu's AI-driven segment generated RMB 12.5 billion in revenue, growing 25% year over year and now representing half of the company's general business revenue. Despite strong AI and cloud growth, Baidu faced high costs with RMB 11.4 billion spent on capital expenditures and about RMB 8 billion negative free cash flow in the quarter. The company remains a buy due to its AI/cloud potential, solid balance sheet, and alignment with Chinese policy, though geopolitical and structural risks persist.

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