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Mission Group shares rise 4% as Stifel rates 'buy' on profit recovery and cost savings.

Analyst Insights
10 Sep 2026
Proactive Investors
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Bullish
Mission Group shares rise 4% as Stifel rates 'buy' on profit recovery and cost savings.

Mission Group received a 'buy' rating from Stifel, which highlighted the company's profit recovery driven by a £5 million cost-saving program and agency consolidation. Stifel forecasts a 50% increase in adjusted operating profit to £8 million for 2026, with flat revenue of £69 million. The valuation appears undervalued at four times projected 2027 operating profit, trading at a 35% discount to the sector. Potential agency disposals could further boost value and reduce debt.

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