MINISO rated 'Buy' with 50% upside potential amid operational optimization and margin recovery plans.

MINISO Group Holding Limited is rated as a 'Buy' due to its attractive valuation with a forward price-to-earnings ratio of about 5-6 times and potential for business turnaround. The company currently faces temporary earnings pressure from overseas margin compression and macroeconomic volatility. However, management is actively curbing unprofitable expansion and optimizing operations. Key growth drivers include expanding proprietary intellectual property, improving productivity in large-format stores, and rationalizing overseas stores, aiming for margin recovery by 2027. If earnings per share growth targets are met, there could be a 50% upside in the next 12-16 months, although risks related to China and execution remain.

MINISO Group Holding Ltd trades at USD 8.89 on Pluang as of Sep 21, 2026 18:43 WIB, up 3.37% for the day. The stock's market cap is $2.56 billion with a dividend yield of 7.74%. Investors typically hold MNSO for about 20 days on the platform.