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MicroStrategy sells $250 Bitcoin-themed Jordans but only accepts card payments, not Bitcoin.

Market News
05 Sep 2026
BeInCrypto
View Source
Neutral
MicroStrategy sells $250 Bitcoin-themed Jordans but only accepts card payments, not Bitcoin.

MicroStrategy has launched $250 Bitcoin-branded Nike Air Jordans on its online store, but the store only accepts card and Apple Pay payments, not Bitcoin. This move highlights MicroStrategy's unique marketing approach linking merchandise to its Bitcoin investment strategy. Meanwhile, Nike's stock has fallen nearly 49% over the past year due to broader business challenges, including revenue declines and tariffs. MicroStrategy's Bitcoin-related merchandise serves both as a brand extension and a recruiting tool, despite not accepting cryptocurrency as payment.

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