Microchip Technology and Sunny Smartlead have formed a strategic collaboration to enhance the Automotive SerDes Alliance Motion Link (ASA-ML) ecosystem by developing ADAS camera modules using Microchip's VS700 ASA-ML devices. This partnership aims to simplify and secure the development of high-speed, interoperable camera solutions for Software-Defined Vehicles, offering built-in security and precise sensor synchronization. Sunny Smartlead's adoption of Microchip's ASA-ML technology reflects growing industry confidence and supports scalable, standardized ADAS architectures for automotive OEMs and Tier 1 suppliers. This collaboration is expected to accelerate the deployment of advanced driver-assistance systems in the automotive market, particularly in China and globally.
The global automotive microcontrollers market is projected to grow from USD 15.49 billion in 2025 to USD 34.31 billion by 2035, at a CAGR of 8.28%. Growth is fueled by increasing adoption of advanced driver-assistance systems (ADAS), vehicle electrif...
Microchip Technology has released the VectorBlox 3.0 Accelerator SDK, a free tool designed to simplify and speed up AI implementation on PolarFire FPGAs and SoCs. The SDK supports sparse neural networks, improving performance and reducing power consu...
