Meta has started testing a new Facebook user experience in India that opens the app directly into full-screen video, highlighting Reels. This test aims to create a more immersive, video-centric experience and follows Meta's broader strategy to prioritize video content on Facebook. Users can opt out to return to the traditional feed view, which remains accessible as a secondary tab. India, Facebook's largest user market with over 400 million users, is a key testing ground for Meta's video initiatives, especially as video consumption on its platforms continues to rise significantly.
Meta Platforms Inc shares show a slight gain of 0.11% on Pluang, trading at USD 742.68 as of Oct 06, 2026 19:56 WIB. The stock's market cap stands at $1.89 trillion, with a balanced order activity of 54% Sell and 46% Buy, indicating steady investor interest amid the company's new video-focused strategy in India.
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