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Meta Platforms rated Buy with $817 target, 26% upside on strong ad growth and attractive valuation.

Analyst Insights
14 Sep 2026
Seeking Alpha
View Source
Bullish
Meta Platforms rated Buy with $817 target, 26% upside on strong ad growth and attractive valuation.

Meta Platforms received a Buy rating with a price target of $817 per share, implying a 26% upside from current levels. The company showed strong Q2 2026 ad revenue growth, with impressions up 14% and average ad price rising 12%, supporting solid earnings momentum. The valuation is appealing, with Meta's forward PEG ratio significantly below sector and historical averages. Risks include sustained high AI spending amid slower revenue growth, but current ad momentum supports confidence in earnings growth over the next 12 to 18 months.

Following the upbeat Q2 report on ad revenue growth, Meta Platforms shares are trading higher on Pluang, up 2.87% at USD 666.64 as of Sep 15, 2026 02:41 WIB. The stock remains below its 52-week high of USD 780.25 but well above the low of USD 525.72. Meta's market cap stands at $1.65 trillion, reflecting its significant presence in the media sector.

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