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Meta expands AI agent Muse to small businesses with new app integrations and subscription options

Market News
29 Sep 2026
TechCrunch
View Source
Bullish
Meta expands AI agent Muse to small businesses with new app integrations and subscription options

Meta has expanded its AI agent Muse to serve small businesses, integrating it with popular tools like Shopify, Dropbox, Slack, and more. Muse helps business owners manage operations, sales, and marketing by connecting to apps they already use, including Instagram analytics and Meta ad accounts. The AI agent understands a business’s products, brand voice, and customer inquiries, aiming to be more useful than standalone chatbots. Muse for Small Business is free with usage limits, with paid plans available. This launch supports Meta's broader push into AI for enterprise, following the introduction of the Meta Enterprise Platform and new leadership from MongoDB’s CEO.

Meta Platforms Inc shares are trading at USD 721.65 with a modest gain of 0.84% as of Sep 29, 2026 21:02 WIB on Pluang. The company holds a substantial market cap of $1.82 trillion and an enterprise value of $1.85 trillion, reflecting its strong position in the media sector. This expansion of Meta's AI agent Muse to small businesses aligns with its ongoing innovation efforts, which may influence investor interest and trading activity, where currently 56% of Pluang orders are sell and 44% are buy.

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