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Meta unveils Muse Charm pendant to boost AI hardware and reduce Apple reliance

Market News
24 Sep 2026
CNBC
View Source
Bullish
Meta unveils Muse Charm pendant to boost AI hardware and reduce Apple reliance

Meta CEO Mark Zuckerberg introduced the Muse Charm, a pendant device designed to provide quick access to Meta's AI assistant, Muse, aiming to strengthen Meta's position in AI hardware and reduce dependence on Apple for app distribution. The Muse AI agent can handle tasks like emails and shopping, and Meta plans to integrate it with smart glasses and other devices by the end of 2026. Investors responded positively, lifting Meta's stock due to optimism about the company's AI strategy. However, the market demand for a new device alongside smartphones remains uncertain, and Meta is exploring monetization through small transaction fees on Muse-enabled purchases.

Meta's launch of the Muse Charm highlights its push into consumer AI devices, a move that has caught investor attention. On Pluang, Meta Platforms Inc shares are trading at USD 775.93, up 4.28% as of September 25, 2026, 04:32 WIB. The stock's market capitalization stands at $1.90 trillion, with a typical hold time of 126 days among Pluang investors, indicating steady interest despite mixed order activity at 60% sell and 40% buy.

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