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Meta's Muse AI app gains rapid user adoption, boosting buy ratings and price targets from major banks

Analyst Insights
22 Sep 2026
Proactive Investors
View Source
Bullish
Meta's Muse AI app gains rapid user adoption, boosting buy ratings and price targets from major banks

Meta Platforms' Muse AI app has quickly gained traction, surpassing 2.5 million global downloads within 13 days, outpacing competitors like Claude and Gemini. This strong adoption has led Jefferies to raise its price target for Meta to $875, citing potential $10.8 billion annual revenue by 2027 from subscriptions and commerce. Bank of America also highlights positive user feedback and Muse's top ranking in the US iOS productivity category. However, privacy concerns remain, and significant monetization is expected only after 2028. Both banks maintain 'buy' ratings, optimistic about Meta's computing power supporting Muse's growth.

Meta Platforms trades at USD 740.06 on Pluang as of Sep 23, 2026 01:41 WIB, slightly down 0.16% in the last day. The stock's market cap stands at $1.89 trillion with a 52-week high of $765.16. Despite recent gains in user engagement for Meta's Muse AI app, Pluang order activity shows 81% selling and 19% buying interest.

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