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Canon and Nikon quietly challenge ASML's chip lithography dominance with cost-effective tech gaining memory industry interest.

Market News
17 Sep 2026
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Bullish
Canon and Nikon quietly challenge ASML's chip lithography dominance with cost-effective tech gaining memory industry interest.

ASML reported a strong quarter with soaring revenue and raised guidance, dominating advanced chip lithography with its High NA EUV tools. Meanwhile, Canon and Nikon are pursuing alternative lithography methods—nanoimprint and DUV—that target less advanced chip layers where cost efficiency matters more than cutting-edge resolution. Canon's nanoimprint system has gained traction with memory maker Kioxia, signaling potential growth in this niche. The market is watching whether these cheaper technologies can scale and gain wider adoption, which could shift industry dynamics and investment opportunities beyond ASML's current dominance.

ASML shares trade at USD 1,617.76 as of Sep 18, 2026 00:11 WIB on Pluang, up 0.97% for the day but still below its 52-week high of $1.99K, showing room for growth despite recent gains. The stock's market cap stands at $618.71 billion, reflecting its dominant position in advanced chip lithography. Investor activity on Pluang shows a slight tilt toward selling with 56% of orders to sell versus 44% to buy, indicating some profit-taking or cautious sentiment amid ASML's strong quarterly performance.

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