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XRP launches major college sports ad campaign, targeting young US investors with multi-million dollar deals.

Market News
04 Oct 2026
UToday
View Source
Bullish
XRP launches major college sports ad campaign, targeting young US investors with multi-million dollar deals.

Ripple has initiated a large-scale marketing campaign by placing giant XRP banners in college football stadiums, including the University of Kansas, Florida, and Louisville. This strategic move targets younger audiences by integrating XRP logos on team uniforms and sports fields, aiming to build long-term loyalty among future investors. Ripple's deals, costing about $5 million annually, also include funding finance education and career pathways on campuses, marking a shift from short-term hype to sustained engagement in the US college sports market.

XRP is currently priced at Rp26.790 on Pluang, showing a 0.82% increase as of October 4, 2026, 19:02 WIB. The token's market cap stands at Rp1.692,08 trillion, reflecting significant investor interest. Pluang data also shows a 70% sell and 30% buy order split, with typical holdings lasting 71 days, indicating active trading behavior around XRP.

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