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Ford's July U.S. vehicle sales drop 10.2% by design amid model phase-outs and rental cutbacks

Market News
04 Aug 2026
CNBC
View Source
Neutral
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Ford reported a 10.2% decline in July U.S. vehicle sales, which the company says was intentional due to phasing out two models and reducing low-margin rental fleet sales. Despite the drop, Ford calls it a "good sales month" as part of a strategy to make room for new product launches by the decade's end. The automaker's year-to-date sales are down 9.7%, impacted by past production issues and a slowdown in electric vehicle sales. Without these planned cuts, Ford's sales decline would have been less than 1%, slightly better than the overall industry decline of about 2%.

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