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McDonald's shares hit 52-week low, seen as a buy with 21% upside potential in 2026.

Analyst Insights
03 Sep 2026
24/7 Wall Street
View Source
Bullish
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McDonald's stock has fallen to a 52-week low, down over 12% this year, largely due to weaker-than-expected Q2 earnings and slower U.S. same-store sales growth. Despite this, analysts see a contrarian buying opportunity with a price target of $316.21, implying a 21% upside from the current price. The outlook depends on improved execution and a rebound in customer traffic, especially in the U.S., while risks include continued softness in key markets like China and France. McDonald's strong dividend history and loyalty program support the positive long-term view if operational issues are resolved.

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