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Mastercard partners with Flowcart to embed seamless card payments in Africa's social commerce.

Market News
07 Sep 2026
PYMNTS
View Source
Bullish
Mastercard partners with Flowcart to embed seamless card payments in Africa's social commerce.

Mastercard has partnered with Kenya-based social commerce company Flowcart to integrate secure card payments directly into social and conversational commerce platforms. This collaboration aims to boost digital payment acceptance and merchant growth in Kenya initially, with plans to expand across East Africa and other key African markets like South Africa and Nigeria. By combining Flowcart's AI-driven commerce platform with Mastercard's payment network, the partnership supports Kenya's growing creator economy and enhances the 'chat-to-pay' experience, helping merchants increase sales and reach underserved segments. This move aligns with the rising trend of digital channels driving significant growth for small- and medium-sized businesses in Africa and beyond.

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