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Marriott launches AI chat tool Ask Bonvoy to boost direct bookings and loyalty engagement.

Company Fundamentals
03 Aug 2026
PYMNTS
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Bullish
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Marriott International introduced Ask Bonvoy, an AI-powered conversational search tool on its website and app, to enhance customer experience and drive direct bookings. The tool helps Marriott Bonvoy loyalty members explore over 10,000 properties worldwide using natural language prompts, providing reliable, property-verified information. Marriott also reported a 3.4% increase in global revenue per available room (RevPAR) in Q2 2026 and raised its full-year RevPAR growth forecast to 3-3.5%. The loyalty program grew to over 295 million members, supported by new long-term credit card partnerships with JPMorganChase and American Express.

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Marriott rated Buy with $400 fair value, driven by strong fee revenue and membership growth despite modest room rate gains.

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