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UK heatwave boosts online clothing sales but hits Primark's footfall, benefiting Marks & Spencer and Next PLC.

Market News
27 Aug 2026
Proactive Investors
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Neutral
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Recent UK heatwave trading has created a divide in retail performance, with online clothing sales growing strongly while physical store visits dropped. Primark, lacking a significant online presence, saw weaker results, whereas Marks & Spencer rebounded after last year's cyber-attack disruption, and Next PLC benefited from strong trading. In Europe, Spanish clothing demand remains solid, but markets in France and Germany soften, with Zalando missing forecasts. Rising costs for cotton, polyester, and transport add pressure, while declining sneaker demand challenges the sporting goods sector outlook.

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