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ITV Studios' margins to hit low end despite 4% revenue growth; strong digital ad gains offset linear ad decline.

Market News
14 May 2026
Proactive Investors
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Neutral
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ITV Studios expects its profit margins to be at the lower end of its 13%-15% target this year, despite a 4% revenue increase driven by global streaming deals. The division's revenue and profit are expected to be stronger in the second half due to large scripted deliveries and licensing. ITV's Media & Entertainment division saw a 2% revenue decline, but digital advertising revenue grew 14%, supported by a record start for the ITVX streaming platform. ITV forecasts a 10% rise in advertising revenue in Q2, boosted by the men's football World Cup, and is in talks to sell its M&E business to Sky while maintaining full-year growth guidance.

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