Mattel launches KPop Demon Hunters action figures amid Netflix film's huge success

Mattel is releasing a new line of KPop Demon Hunters action figures starting September 1, capitalizing on the film's massive popularity on Netflix. The movie has stayed in Netflix's Global Top 10 for 62 weeks, becoming the platform's most-viewed original film. The first wave includes 6-inch figures of main characters Rumi, Mira, Zoey, Jinu, and Abby, priced at $21.99 each, plus a special 2-pack for $44.99. These detailed figures come with interchangeable face plates, extra hands, and accessories, meeting strong fan demand. A sequel to the film is scheduled for release in 2029.