New digital billboards replace Macy's iconic bag sign, sparking ad competition at Herald Square flagship store.

Macy's iconic shopping bag billboard in Manhattan was removed after 60 years, replaced by new four-story digital billboards installed by Kaufman Realty, which owns the space. Kaufman is now seeking major national advertisers to lease the billboard and adjacent retail space, creating potential competition near Macy's flagship store. Macy's claims a restrictive covenant prevents competitors from advertising there, but Kaufman disputes this. The situation highlights a high-profile advertising battle at a prime New York retail location with over 240,000 daily pedestrians.

Macy's Inc shares are trading at USD 22.79 with a 1-day gain of 2.70% as of September 24, 2026, 03:12 WIB on Pluang. The stock has a market cap of $5.95 billion and a dividend yield of 3.36%. This price movement comes amid the unfolding advertising space dispute near Macy's flagship store in Manhattan.