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Apple's MacBook Neo hits 1.1M shipments in debut quarter, expanding Mac buyers with affordable pricing.

Market News
02 Jun 2026
TechCrunch
View Source
Bullish
pluang ai news

Apple's MacBook Neo shipped 1.1 million units in its first quarter, despite being available only three weeks in that period. Priced at $599, about 45% cheaper than the entry-level MacBook Air, the Neo targets new and broader customers, including strong demand in the U.S. and India. This success is reshaping Apple's market strategy by attracting first-time Mac buyers and competing in lower-priced laptop segments. Supply constraints are expected to ease, potentially boosting shipments further in the coming quarter.

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