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Coors Banquet and Wrangler launch limited-edition denim featuring Chase Rice's new song chords in beer-infused ink.

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28 May 2026
PRNewsWire
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Bullish
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Coors Banquet and Wrangler have teamed up for their third collaboration, releasing a limited-edition apparel collection that includes unique jeans printed with the chords of country artist Chase Rice's new single "Connie Lou" using ink infused with Coors Banquet beer. This innovative "Beer Chords" design merges music and fashion, celebrating Western heritage and country culture. The collection, which also features jackets, tees, and hats, launches May 28 online and coincides with the surprise release of Rice's song on May 29. The campaign includes a contest for fans to perform live with Rice, highlighting the brands' shared roots in authenticity and storytelling.

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