Kohl’s AI gift finder boosts digital sales with higher conversion rates this holiday season

Kohl’s has expanded its AI-powered Gift Finder into the holiday quarter, aiming to improve shopper conversion by offering personalized product recommendations based on recipient details and budget. The AI assistant, built on Google Cloud’s platform, allows users to browse and add items to their cart within a chat interface, enhancing the shopping experience. Early results show that users of the assistant have higher conversion rates and revenue per visit, contributing to a 2.8% rise in digital sales, now 27% of net sales. The holiday season will be a critical test to see if the tool can scale and significantly impact gift shopping behavior.

Kohl's shares trade at USD 21.14 on Pluang as of Oct 15, 2026 06:41 WIB, showing a modest 0.19% gain for the day. The company’s market cap stands at $2.39 billion, with a dividend yield of 2.37%. This trading activity occurs as Kohl’s expands its AI Gift Finder into the holiday quarter, aiming to boost digital sales which currently make up 27% of net sales.