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Apple stock drops 6.2% after price hikes to offset rising chip costs spark debate on demand impact.

Market News
25 Jun 2026
24/7 Wall Street
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Neutral
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Apple raised prices on Macs, iPads, HomePods, and Vision Pro products by 15-25% to counter soaring memory and storage chip costs, causing a 6.2% stock drop. CEO Tim Cook described the cost surge as a "hundred-year flood" driven by AI data-center demand. Investors and analysts are divided: some worry higher prices may reduce demand, while others see it as a sign of Apple's strong pricing power. Apple’s recent earnings beat expectations with strong revenue growth and a $100 billion buyback plan, but the key will be whether sales hold up through upcoming shopping seasons. The stock trades near technical support, with mixed short-term outlook but positive long-term analyst targets.

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