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Apple plans price hikes due to rising memory chip costs amid AI demand and inflation pressures.

Market News
17 Jun 2026
New York Post
View Source
Bearish
pluang ai news

Apple CEO Tim Cook announced that the company will raise prices on its products because of soaring costs for storage chips and memory, driven by high demand from the AI industry and inflation. While Cook did not specify which products or the timing, price increases could affect upcoming devices like the iPhone 18 and possibly Macs and iPads before September. The AI data center boom has caused a global memory chip shortage, pushing prices up and forcing Apple to pass some costs to consumers to maintain profit margins. Despite these challenges, Apple plans to expand memory capacity but will not enter the memory chip manufacturing business itself.

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