
Harley Davidson is undergoing a significant turnaround driven by operational improvements and a renewed focus on rider culture. The company's Q1 results indicate growing demand and a revitalized dealer network, supporting a bullish long-term outlook with a projected 2-year CAGR of 35-40%. However, risks remain due to uncertain earnings quality and margin recovery, leading to a cautious Buy rating with a 12-month price target of $31.50 and advised position sizing of about 3% of net asset value.