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Hershey's launches summer campaign inviting fans to pick sides in the s'mores marshmallow debate.

Market News
01 Jun 2026
PRNewsWire
View Source
Bullish
pluang ai news

Hershey's has launched the "Heated Debate" campaign inviting fans to choose between Camp Gooey (soft marshmallow) and Camp Toasty (toasted marshmallow) as part of a summer tradition around s'mores. The campaign features actor Patrick Renna and highlights a study showing 69% prefer toasted marshmallows while 29% favor gooey centers. Fans can join the debate on social media using hashtags #campgooey and #camptoasty. Hershey's aims to reinforce its role in American summer rituals and boost engagement through shared experiences and new product variations.

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