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JPMorgan downgrades Clorox to Underweight, citing weak consumer demand and rising costs ahead of Q3 earnings.

Analyst Insights
17 Apr 2026
24/7 Wall Street
View Source
Bearish
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JPMorgan downgraded Clorox stock from Neutral to Underweight and lowered its price target from $117 to $99 ahead of the Q3 fiscal earnings report. The downgrade reflects concerns over below-trend category growth due to a stretched low-income U.S. consumer and fierce private label competition, especially in trash bags and surface cleaning products. Rising costs for diesel and resin also pressure margins. With consumer sentiment low and sales guidance pointing to a decline, JPMorgan warns that Clorox faces a challenging environment that may delay earnings recovery.

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